There will be no second-round e-auction for the ICC media after a clear winner – or winners – emerged when the sealed bids were opened on Friday. The identity of the winner/s for the right to broadcast ICC events in India has not been disclosed yet – the ICC board makes that call on Saturday after a recommendation is sent to it by the media-rights advisory group appointed to adjudicate on the bidding process.
There has been no official communication from the ICC on whether a solitary winner won both the TV and digital rights or whether there were separate winners in the two categories. What is also not yet confirmed is whether the rights have been sold for four years or eight, as the ICC had kept the tenure of the rights flexible, in order to exploit the best number commercially.
A total of six packages were on sale with the sealed bids opened on Friday at the ICC headquarters in Dubai in the presence of the bidders. It is learned that four bidders participated, including Disney Star*, Sony, Viacom and Zee.
By Saturday, it is expected that the ICC Board comprising 17 directors will discuss the recommendations of the rights advisory group and announce the identities of the winner/s. The five-person advisory group includes ICC chair Greg Barclay, Ross McCollum (the chair of the ICC’s Finance and Commercial Affairs Committee), Anurag Dahiya (the ICC’s chief commercial officer), Richard Freudenstein (finance & commercial affairs director) and BCCI acting CEO Hemang Amin.
*Disney Star and ESPNcricinfo are part of the Walt Disney Company