You need to go hand in hand with the upcoming trends, whether you are a designer or a business owner. One of the many things which need to be updated regularly is the user interface (UI) and user experience (UX) of the apps.
They play a crucial role in engaging customers and increasing the conversion rate. With the advancement in technology, there are new trends that come up every year.
While designing the user interface we have to be very careful about the user’s choices and their liking and disliking. User interface design or usability is interchangeably used with the user experience at certain places.
UX provides a meaningful experience to the user. These are user-centric approach where you keep in mind the needs and liking of the users.
UI stands for the user interface, which is a graphical layout of an application. UI designs emphasize on deciding the layout of your application, choosing the button shapes, texts, and color schemes.
The designing of all the visual elements like interaction or any type of animation can be embedded.
UX stands for user experience. It basically deals with the interaction part. It also deals with the application of the user interface.
Based on a certain analysis, I have observed certain UI/UX trends that you should be aware of:
1. Applying Virtual Voice Assistant Using AI Technology
Let’s see how the voice UI and AI technology works. Due to the advancement in technology and increasing digitalization, the virtual voice assistant has become the latest trend. Last year, chatbots were quite popular among people.
Whereas in 2020, artificial intelligence technology goes further ahead. The main aim of the trend will be the interaction with a virtual voice assistant.
2. Synchronization of the Device
When a mobile device communicates with the application on a personal computer, synchronization occurs.
If we allow, the devices to become a single system, they will become stronger.
We already have seen smart offices and smart homes. But in 2020, it will come up more strongly.
Users will be happy to synchronize their day to day things to make their task easier.
Example: users can sync their room electricity with an application.
3. Embedding Custom and Motion Graphics
Custom graphics help in the connectivity of various businesses to consumers. Custom graphics basically helps in generating interest in the people, it even helps in informing and influencing them about the businesses. These days a lot of websites are preferring custom visuals instead of stocked photographs.
Motion graphics is basically animation but with texts as its major components. It generally refers to animated graphic design. Motion graphics basically helps in building fun element to any dull or pale website.
When we surf through the websites, we observe people prefer custom graphics instead of a cluster of photos. Designing something unique is always high on-trend. From high-end business websites to normal websites, all are using custom graphics. Even GIF’s have been very famous and trending these days. 5G is going to be the latest trend and all thanks to this, UI/UX will be used more effectively and efficiently.
4. Bright and Animated UI
Bright colors are trending nowadays, whether in fashion or in web designing. We have left behind those times when pale interfaces were promoted. You can be ready with colorful interfaces, images, and juicy illustrations. By adding animation, we are able to add life to a lifeless website.
According to the experts, bright color is the most trending feature in 2020. 3D technology is very captivating. Designers have always been trying to put such animations in the user interface. This is definitely in demand for the forthcoming years.
5. A Good UX Design Boosts Up Loading Time
The user tends to get diverted from the websites having poor loading speed. The design principle emphasizes keeping the loading time at a minimum. With the arrival of 5G in the coming months, we definitely need a good UX Design to give loading time an uplift.
6. Branding and Story Telling
A lot of brands are embedding certain techniques of UI/UX designs that help in narrating a story. The graphic elements, typeface experiments, and use of the scroll techniques are an effective aspect of UI and UX Designs. A healthy connection with the customer can be built by sharing a real story about the brand. It adds up to the emotional and sentimental value of the client.
7. Virtual Reality and Micro-Interactions in UI and UX
In previous years, virtual reality has seen great elevations. The VR headsets were also very popular among a lot of people. According to researchers, VR has brought many innovations in the digital world.
We can improve the user experience in many ways, micro-interactions are those individual moments that help accomplish a single task and at the same time enhances the product flow. The like, comment, share features on Instagram are a few examples of micro-interactions.
User interface and user experience are the two most essential trends which we need to update regularly.
There are many UI/UX Design companies in India that help enhance the brand value of the product or service with a user-centric approach. It is an iterative design in which the main emphasis is on the user and what they desire, in each phase of the designing process.